I definitely had to think about this piece in a different way. Knowing the label would never be seen flat was an interesting challenge. I had to make sure it would read well from each angle of the can. Designing around a centralized logo was a bit of a challenge as well. Many compositions were explored before the final layout.
“Iowa’s back highways and trails are the perfect combination of rolling hills and wide open spaces. The thrill of brewing something new is just as liberating and exhilarating as the feeling of catching some air. As those who cycle across our great state can attest, those hills can be a grind and just like following your passion the rewards are even better when you have to work for it. This sticky, citrusy American Pale Ale is a passion project of our Head Brewer John Martin who brewed a pale ale with Amarillo, Citra, & Simcoe to fit his personal tastes.”
— Confluence Brewing Company
Final design
Concept 1
Concept 2
Concept 3 (chosen design)
Process
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Click image for source
Click image for source
Click image for source